If you're looking for a way to earn some extra income and enjoy writing, you might be able to generate copy for business websites and blogs working from the comfort of your kitchen table or bedroom. If you have some experience, and some clients, you might expand your base by marketing your talents as a natural health copywriter. Before you can be successful though, you have to find out what motivates the people who prefer supplements to prescription drugs.
You want to get to know these consumers as well as you can. Researching the demographics that fit the general profile is one way to do it. It is often the case that completely different demographics are drawn to supplements for entirely different reasons.
You should check out blogs where users are describing the health regimens they follow and what benefits they believe they get from those regimens. If you have a client in this field, it's possible that some research has already been done in the form of surveys. If your client is willing to share the information, you will be ahead of the game.
The copy you write should read like a conversation. You do not want to sound like a preacher or college instructor. Writing copy is one of the times you can forget about the formal sentence structure you were taught in your high school English class. Grammar can't be discarded, but can you write in your own unique style.
You have to get into the mind of your target audience. You must find out what their concerns are. You need to know what kinds of problems they have so you can address the solution. The product or service you are writing about is the solution to their problems. It is your job to tell them why and convince them it is important for them to act.
Do not underestimate the value of a striking headline. You need to spend a lot of time polishing the headlines you end up with, experimenting with different words and phrases. The headline will determine whether your audience reads the text or moves on to a competitor. Even if you're advertising an amazing product, it won't be recognized unless the words you use in your headlines stops the reader and compels him to continue reading.
Next in importance to the headline is the first sentence in your text. You have stopped the reader with the headline and convinced her to read more. You don't want to lose her with some convoluted introductory sentence. You should keep it straightforward and give the reader real information. The purpose of this sentence is to let the reader know her problem can be solved. The rest of the text should be designed to convince the reader you know how to do that.
When you are writing about things like supplements, many readers will be skeptical. They require proof instead of outrageous claims. Testimonials are compelling but not sufficient. It usually takes some sort of scientific evidence, specifically addressing the claims made, that turns readers into buyers. As the copywriter it is your job to bridge that divide.
You want to get to know these consumers as well as you can. Researching the demographics that fit the general profile is one way to do it. It is often the case that completely different demographics are drawn to supplements for entirely different reasons.
You should check out blogs where users are describing the health regimens they follow and what benefits they believe they get from those regimens. If you have a client in this field, it's possible that some research has already been done in the form of surveys. If your client is willing to share the information, you will be ahead of the game.
The copy you write should read like a conversation. You do not want to sound like a preacher or college instructor. Writing copy is one of the times you can forget about the formal sentence structure you were taught in your high school English class. Grammar can't be discarded, but can you write in your own unique style.
You have to get into the mind of your target audience. You must find out what their concerns are. You need to know what kinds of problems they have so you can address the solution. The product or service you are writing about is the solution to their problems. It is your job to tell them why and convince them it is important for them to act.
Do not underestimate the value of a striking headline. You need to spend a lot of time polishing the headlines you end up with, experimenting with different words and phrases. The headline will determine whether your audience reads the text or moves on to a competitor. Even if you're advertising an amazing product, it won't be recognized unless the words you use in your headlines stops the reader and compels him to continue reading.
Next in importance to the headline is the first sentence in your text. You have stopped the reader with the headline and convinced her to read more. You don't want to lose her with some convoluted introductory sentence. You should keep it straightforward and give the reader real information. The purpose of this sentence is to let the reader know her problem can be solved. The rest of the text should be designed to convince the reader you know how to do that.
When you are writing about things like supplements, many readers will be skeptical. They require proof instead of outrageous claims. Testimonials are compelling but not sufficient. It usually takes some sort of scientific evidence, specifically addressing the claims made, that turns readers into buyers. As the copywriter it is your job to bridge that divide.
About the Author:
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