Handcrafted Jewelry Websites Carry Unique Accessories

By Susan Reed


Jewelry choices often reflect the taste of the owner and when there is a preference, a buyer will search high and low for the right piece. Chain specialty and department stores normally carry trendy pieces but there are a group that appreciate a particular design or era in fashion. More people who want to stand apart from the rest when it comes to making a style statement will check out handcrafted jewelry websites.

At first glance, the choices may seem overwhelming but here are a couple of ways to filter out the best options. Choose a site that has a secure payment system or uses PayPal. If a person is still uncertain, they could go online to find out if there have been complaints in regard to placing an order. Researching should be done prior to placing the order. Also, sites with images that load quickly are less likely to crash, which can be unsettling during a payment remittance.

Secondly, images that are clear and crisp can sell themselves. Details on the item itself should be objective without a hard sales pitch. Some people may add humor but it is best to be specific first. Visitors will want to know the dimensions, what materials were used, and if keywords are used in the first few lines, it will be easier to find in an engine search.

Keyword searches are great for listing a rare or unusual item. Visitors can simply enter a period, like the Roaring 20s, and come across a number of vintage, or retro pieces. The same would apply to jewelry made from recycled items. While there is no reason to stuff the description with keywords, there should be enough detail to give visitors a good idea of what they are getting.

More people are turning to these websites because they have a stronger chance of finding a quality piece that is original. Here artisans and designers can share their vision with anyone looking for a specific style of jewelry. Many buy their materials at art and craft stores and incorporate their skill, which often results in a great creative work.

Some like to add designs made by hand or computer, which may range from classic to quirky. A prospective buyer may find jewelry that has unusual gemstone or comical images of cats. Jewelry designers may also reach back to trends of the past like choker style necklaces, multi finger rings, or oversized earrings. Some sites are so large that it helps if the designer has a particular niche so they can stand out from the crowd.

The great thing about these merchant sites is that they will not accept anything that is not made by hand. Photos that appear to be edited are also rejected, along with pieces that appear broken. Because there is a particular price range, many of these sites will not accept fine jewelry. While the reasons may vary from one site to another, most sites are designed to appeal to the casual shopper.

Anyone looking to make money with their own jewelry designs may want to assess the competition first. Taking multiple shots of one product, giving good information, and honoring sales in a timely manner can help anyone gain success. A good rule of them is to look at the photos in online catalogs where more than one shot is taken of the highlighted features.




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