Effective Advertising Tips For Listing Vacation Rental Property Successfully

By Richard Burns


Renting vacation properties is big business, and people take it seriously. Unless you are planning on renting just to friends and family, you will have to step up your game to get good renters who will recommend your house to others and return themselves. Listing vacation rental property is more than just putting a line item description on a rental property website.

Nothing is going to have more impact with potential renters than the pictures you use in your advertising. You can write the greatest headline, compose a riveting description, and offer a price that beats the competition, but it's going to be the photos that get the reader to stop and consider your house. Bad pictures are worse than no pictures. You may have to hire a photographer to get quality photographs, but it will be worth it in the long run.

If you think you can get away with using stock photos of views you don't have and furniture you don't own, you are sadly mistaken. It won't take long for word to get out that you don't deliver on what you advertise. The pictures have to be real, and the more you have, the better off you will be.

Your headline is second in importance to your photos. You only have a second to intrigue your reader so you need an attention grabber. Instead of using vague or general language, you need to be concise and specific. Everybody has bedrooms and bathrooms, so you don't want to waste space in your headline advertising that. Decide what's exceptional about your location or view and capitalize on it.

Descriptions must be well written, in clear, concise English with no misspellings or grammatical errors. The bulk of the description should concentrate on the features of your house your competition can't match. Overselling will get you in trouble however. Tenants will notice if the reality doesn't live up to the hype and be disappointed. Your reviews will be bad, and you won't get return business.

You can waste a lot of time trying to decide which websites have the most effective search engine optimization and highest traffic count. Instead of spending your time that way, list your house on as many sites as possible. You will have more success by advertising all over the place than on one or two high traffic sites.

You have to make your contact information a prominent part of your advertising. It's not enough to publish your email address or give renters a number where they can leave a message. Most of them like to be able to talk to a real person if they want more information or are just testing to see if you seem legitimate. Publishing your phone number will make a difference.

If you have a second home that is sitting empty, renting it out can be a good idea. You will have a steady source of extra income if your advertising is compelling. You will also discourage vandals and squatters by keeping your property occupied.




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